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Republic Records is a record label that distributed Lorde's debut album, Pure Heroine, along with Melodrama.
History[]
According to Avery Lipman, he and his brother Monte Lipman first conceived of Republic Records at the kitchen table of their apartment:
Frustrated by the limitations of being an independent with a very small staff, the Lipman brothers accepted an offer from Universal. One of several labels that comprise Universal Motown Republic Group, the newly named Republic Records was formed in 1995 as a sub-label of MCA's Geffen Records. Avery Lipman told HitQuarters that the pairing was a "complete disaster", saying: "Our ideas and vision didn’t fit with the label. We didn’t trust our own instincts. We let others decide what was right for the project."